Marketing
• Develop go-to-market strategy, marketing plan, PR plan, and integrated marketing campaigns
• Provide positioning, branding architecture, theme statements, analyst briefs, press releases, media kits
• Brief analysts, editors, product reviewers
• Coordinate advertising, sales and partner promotions
• Plan and coordinate industry and user group events
• Deliver presentations for industry, partner, and media events
• Generate leads with direct mail, email, web ads, newsletters, blogs, soial media
• Collected campaign metrics, cost per lead, sales forecast, web statistics
• Manage intellectual property, trademarks, US & International patents
Business Development
• Write business plans, pro forma, investor presentations, competitive analysis, SWOT, pricing
• Review business plans, perform due diligence for merger or acquisitions
• Develop channel strategy, partner program, incentives, sales agreements, partner agreements, licensing
Product Management
• Requirements management, prioritizing, dependencies, releases, partner solution bundles
• Provide UML Use Cases, user scenarios, test cases
• Develop GUI prototypes, style guides, accessibility checks, standards consistency checks, and ease of use checks
• Develop and manage user groups, beta testers, advisory boards, FAQs
Project Management
• Manage technical, legal, admin. and consulting staff
• Develop WBS, staffing, schedules, milestones, risks, management reports, status presentations
Sales Enablement
• Develop solution selling training curriculum, training materials, role play scenarios, course presentations, competitive analysis, white papers
• Deliver training to US, International, and partner outside sales teams
• Present to CIOs, VPs, of Global 10000 companies as needed
• Provide training and motivation for inside sales teams, incentives, call scripts, cheat sheets
• Track lead generation, sales forecasts, funnel reports, cost of sales
Proposal Management and Proposal Writing
• Develope proposal plan, win strategy, WBS, staffing, schedule
• Write technical, management, and cost proposal documents
• Perform reviews and oversee documentation production
• Prepare negotiation strategy, contract management reporting
Graphics Design
• Prepare proposal graphics, flow charts, function charts, system architecture, software design, cover art, org charts, compliance matrix
• Design logo art, company brochures, product literature, sales presentations, training materials, trade show booth art, web art
• Implement company standard templates for Word, PowerPoint, white papers, product literature, manuals, web pages, user help
• Manage production of paper and electronic media
Technical Writing
• Write white papers, proposals, product overviews, case studies
• Software Requirements Documents, Test Plans, impact analysis
• User Manuals, Operation & Installation Manuals
Web Design
• Corporate websites, corporate intranet sites, customer service portals
• Web navigation, branding, corporate content
• Provide search engine optimization, Google AdWords, social media plan, web metrics using WebTrends, click thru, conversions
